### Case Study: Atlas Olive Oils

# Atlas Olive Oil: **The Best Selling Olive Oil on Amazon**

### 
#1
Best Seller
in Olive Oil

36

### Annual Amazon Revenue

18%
### Market share in category

+62%
### New-to-Brand Customers

+34%
### Repeat Purchase Rate

+88%
### Subscribe & Save Growth

2.7m
### Monthly Growth over 5 Years

66%
### YoY Growth (2025)

## Brand Overview

Atlas Olive Oils is a premium olive oil brand produced in Morocco at the foothills of the Atlas Mountains. With over 1.4 million olive trees and multiple award-winning product lines, the brand had strong fundamentals — but lacked control and strategy on Amazon.

Prior to working with Albert Scott, the brand was primarily sold through unauthorized third-party sellers, with no unified growth strategy or control over pricing and positioning.

Today, Atlas is one of the most dominant premium olive oil brands on Amazon, generating over **$36M annually** and capturing **18% of the entire category**.

## The Challenge

Atlas Olive Oils had a premium product — but faced key challenges on Amazon:

- Premium pricing without full control over positioning or distribution  
- Reliance on unauthorized resellers, impacting pricing consistency and brand equity  
- Content that didn’t effectively communicate value or drive conversion  
- No structured advertising strategy across: New-to-brand acquisition, Retargeting, Repeat purchase and Subscribe & Save

As a result, the brand was not fully capturing its growth potential on Amazon.

## The Solution

Albert Scott restructured Atlas Olive Oils’ Amazon business to establish control, improve conversion, and build a scalable growth engine.

We launched a brand-owned Amazon seller account, rebuilt listings, and implemented a full-funnel strategy designed to acquire, convert, and retain customers at scale.

## How We Did It

Albert Scott rebuilt Atlas Olive Oils’ Amazon business with a focus on control, conversion, and scalable growth.

We first eliminated unauthorized resellers and re-established control over pricing and distribution, allowing the brand to operate and scale as a true premium product.

We then rebuilt the conversion engine — upgrading listings with high-performing creative, keyword-driven SEO, and A+ content designed to educate and convert. This directly drove significant new-to-brand customer growth.

Next, we implemented a full-funnel advertising strategy across new customer acquisition, retargeting, and Subscribe & Save expansion, creating a system that drives both conversion and long-term customer value.

Finally, we leveraged Amazon Brand Analytics, AMC, and AI-driven optimization to identify demand shifts early and aggressively capture market share.

## The Results

### Atlas Olive Oils is no longer competing in the category — it’s leading it.

The brand scaled from $60K/month to $3M/month, reaching over $36M in annual revenue while growing 66% year-over-year and adding more than $10M in a single year. Despite maintaining a premium price point, Atlas continues to dominate, capturing 18% of the category and holding the #1 Best Seller position in olive oil.

This growth is driven by strong new customer acquisition and a high-retention model, with repeat purchase rates exceeding 34% and a rapidly expanding Subscribe & Save base — creating a durable, compounding revenue engine.

## Conclusion

**Albert Scott didn’t just grow Atlas — it turned it into a category leader on Amazon.**

**This case study demonstrates the effectiveness of innovative marketing solutions in a competitive product category.**